The majority of Americans (85%) support organ donation, yet fewer than half choose donation when a loved one has died. Often this is because they do not know the wishes of the deceased. Most people are unaware of the fact that family consent, and not just a donor card, is required for donation.
Therefore it is crucial for every family to have a discussion about organ donation, and for each person to make his or her wishes known.
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View the Empowering Testimonials Video
Our goal is to use the power of media to inspire people to think about organ donation on a deeper level. A lot of people think it's a moral obligation to be an organ donor. I don't see it that way. Knowing the process and knowing donor families as I do, I think it is an extraordinary gift. I think you have to look at it as the most generous act someone can do for someone else. It is a very special and life changing decision when people do decide to give life. The way to create more organ donors is to inspire them to embrace it. When you have this message linked to music it opens your heart.
- James Redford
Copyright © 2009 The James Redford Institute for Transplant Awareness