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SEO strategies aren’t complete without social media. Many consumers turn to these platforms to interact with brands, and more than 80 percent of Facebook users seek out interesting content. Social media allows businesses to engage with new audiences, attract new prospects, and build long-lasting relationships with existing customers. It can be used for direct marketing and customer service and bolstered by content marketing. To make the most of social media, optimizing your site for search is crucial. Here are some useful techniques for SEO marketing in Dubai to help you achieve better results.
Internal linking:
There are many ways to use internal linking to boost your ranking and traffic. These include internal links on your homepage or menu, links in your content, and links within your site. Contextual links direct users to related pages and help Google determine the value of your content. More internal links to a significant page increase its importance to Google. If you’re not using internal links on your site, you’re missing out on one of the most important aspects of SEO.
Anchor text optimization:
Anchor text is a clickable link that connects two different locations on the internet. To optimize your SEO with anchor text, you should choose competitive keywords for your target audience. When creating an anchor text link, make sure it describes the page to which it points. For example, you could say that Amazon used to be a used book store, and the anchor text you choose should explain this.
While there is no one way to optimize anchors, knowing how to use them can help you develop a well-rounded strategy. You can use tools like Anchor Text Categorizer and Semrush to identify changes in your SEO. These tools will help you create an arsenal of unique backlink variation strategies. Use the data from these tools and consult an expert for more details.
Passage ranking:
Google’s passage indexing algorithm has made it possible for individual chapters to appear in search results. This is particularly useful for pages that cover multiple topics but are not optimized. Google focuses on the best user experience and is working to make the search results as relevant as possible. The new algorithm can boost the search ranking of long-form content. However, if you aren’t optimizing your site properly, it may impact your traffic and ranking.
